Impulso

Develop a branding for a music festival in Caldas da Rainha. The goal is to explore different techniques that can relate to the festival and its public. The brand should be addaptable to all types of materials and supports, for printing, and digital. The Development of all materials and the strategy to accomplish the end result is in total responsability of the designer. Complementary materials can be made if the designer feels it can add to the end goal of the festival/brand.

Start exploring what was made previously for this festival, and understand what can be made different and what can relate to the audience.

A flexible system was created. The brand can mutate and spread on the support. It was created using p5.js, and it results in a brand that can change depending on the needs.